Region: multi-geo | Vertical: Forex
FXPro engaged FX Media Studios to acquire higher-intent traders across compliant channels while reducing CAC. The prior mix relied heavily on broad social and generic search, producing high volume but low quality.
- Increase qualified applications and FTDs in target markets.
- Cut CPA by ≥40% without sacrificing scale.
- Maintain strict marketing compliance across creatives and funnels.
- Compliance-first funnels: rebuilt pre-landers & disclosures; added risk warnings, KYC expectations, and platform education.
- Creator engine: 40+ vetted finance creators across YouTube/TikTok; localized scripts & disclaimers.
- Programmatic + search: intent clusters, high-score negative lists, and day-parted bidding.
- Reputation lift: SERP management and review response playbook for sensitive queries.
- Dynamic lead scoring (behavioral + geo + device) fed to CRM via webhook to prioritize sales outreach.
- Landing page tests: multi-step vs long form; 23 variants; winner improved completion rate by 38%.
- Ad policy QA pipeline reduced disapprovals to <1.5% and appeals win-rate to 84%.
- Qualified leads up +340% in 90 days; FTDs up +176%.
- Blended CPA down −58%; paid search CTR +41%.
- Sales acceptance rate +32% thanks to lead scoring + enriched UTM taxonomy.
Disclaimer: This case study is for illustrative marketing purposes. FX Media Studios is an independent marketing services provider. All trading involves risk. Ensure compliance with local regulations.
